Concept — Architecture / Inquiry
Halden
A residential architecture and build studio whose projects start at six figures, and whose leads arrive through a contact form that asks for a name and a message.
The problem
"Hi, we're thinking about building" tells a partner nothing. Every lead costs a discovery call just to learn whether it's a kitchen or a house, and whether the budget is real.
- Next.js
- Multi-step brief
- CRM handoff
What it does
- A three-step brief in place of a contact box: project type, budget range, then timeline and site
- Large tap targets and a two-handle budget slider, so the brief is as easy on a phone as at a desk
- A finished project beside the form, so the visitor sees the standard while they describe their own
- Every brief lands in the studio's CRM tagged by type and budget band, with a reply promised in two days
Brief
Three questions, not a blank box.
Type, budget and timeline are the three things a partner needs before a first call. Asking them up front means the first reply can talk about the project, not about the form.
Budget
A range, not a number.
Nobody wants to type a figure into a stranger's website. A two-handle range is easier to answer honestly, and it still sorts a $300k renovation from a $2M new build.
Night mode
Graphite and one cobalt.
A near-black ground with a single cool accent lets the architectural photography carry the page. Light type at large sizes, with every pairing checked for contrast.
Next concept
TamTams Tea Shop