Concept — Salon / Beauty
Halo & Vine
A small daylight color and cutting studio whose work sells itself in person, and whose website has to do the same job before anyone walks in.
The problem
Salon sites bury pricing, hide the stylist roster, and push every question to a phone that is busy with a client in the chair.
- Next.js
- Inquiry routing
- CMS content
What it does
- Inquiry form that captures service interest and hair goals, then emails the front desk immediately
- Stylist roster and service menu in a CMS, so a price change doesn't need a developer
- Next open chair shown in the hero, so a visitor sees when they could actually sit down
- Hours, parking, and service area answered on the page instead of over the phone
Inquiry
A real question, not a contact form.
Name, phone, email, what they're interested in, and room to describe the hair goal. That last field is what lets the desk reply with a useful answer instead of asking three questions back.
Palette
Bone paper, moss ink and one clay accent.
A daylight palette taken from the studio itself — sage walls, terracotta pots, deep green ink — with a warm, sturdy serif for headlines instead of the thin black-and-gold one every salon reaches for. The service menu is a plain ruled price list, so prices read before the copy does.
Answers
Hours, parking, and price, on the page.
Every question the desk fields more than twice a day gets a place in the layout. The phone should ring for appointments, not directions.
Next concept
Halden